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Erişime Açık

Türkiye’de Faaliyet Gösteren Perakende Ve Üretim İşletmelerinin Finansal Performanslarının Değerlendirilmesi: Merkez Bankası Sektör Bilanço Ve Gelir Tabloları Üzerine Bir Araştırma

KAZAK, Hasan

Retail sector holds an important position among members of distribution channel. Distribution of consumer goods starts with the producer, who is the first member of this distribution channel and included in industrial sector, and ends with the consumer. That the goods are delivered to the consumers is maintained by the retailer. In parallel with economic, technologic, social and cultural development, observed both in Turkey and around the world, serious progress in retail sector has been achieved. The increase in variety and volume of products and services has made the consumers be faced with ...Daha fazlası

Makale 2018 The Journal of Kesit Academy 2 Görüntülenme
Erişime Açık

A Bibliometric Overview of The Journal of Historical Research in Marketing Between 2009 and 2021

AKPINAR, Ayhan | ÇETİN, Canberk | TİLTAY, Muhammet Ali

Purpose The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’ authorship, the most cited articles and authors and the themes that have been covered from the first day until now (2009–2021). Design/methodology/approach This paper uses bibliometric methodologies to analyze several aspects of the JHRM. Findings The average number of citations per paper is 4.54. The numbe ...Daha fazlası

Makale 2021 Journal of Historical Research in Marketing 5 Görüntülenme
Erişime Açık

The Impact Of Neuroticism On Compulsive Buying Behavior: The Mediating Role of The Past-Negative Time Perspective and The Moderating Role of The Consumer’s Need For Uniqueness

AKSOY, Beyza | AKPINAR, Ayhan | ÖZKARA, Behçet Yalın

Around 300 million people are affected by consumption-related psychological disorders. Despite the prominence of this problem, which impacts 1 in every 20 people, the number of studies on consumption-related problems in marketing is limited. Furthermore, although marketing scholar-ship focuses on identifying antecedents of compulsive buying, the potential variables involved in this complex mechanism are still unknown. For this purpose, this study investigated (1) the mediating role of past-negative time perspective (PNTP) in the effect of neuroticism on compulsive buying behavior (CBB) and (2) ...Daha fazlası

Makale 2022 Journal of Marketing Theory and Practice 2 Görüntülenme
Erişime Açık

Export Performance: A Comprehensive Bibliometric Overview

AKSOY, Beyza | AKPINAR, Ayhan | ÜNÜSAN, Çağatay

Abstract Purpose This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas. Design/methodology/approach A bibliometric overview of 1,463 papers from 1968 to 2021, including performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization. Findings This study shows that EP research experienced spectacular growth, ...Daha fazlası

Makale 2024 Journal of Business & Industrial Marketing 11 Görüntülenme
Erişime Açık

Terrorism and Tourism: An Empirical Exemplification of Consequences of Terrorist Attacks on Tourism Revenues in Turkey

KAYA, Mustafa Göktuğ | ONIFADE, Stephen Taiwo | AKPINAR, Ayhan

The booming tourism sector in Turkey has resulted in major economic gains in terms of direct revenues to both government and private sectors alike. Turkey had more than 45 million visits in 2018, and top inbound arrivals were from Russia and European Union (EU) members, such as Germany, the United Kingdom, and Bulgaria, among others (Organization for Economic Co-operation and Development [OECD], 2020). However, terrorism is becoming a challenge to tourism development. This study explores terrorism–tourism dynamics in Turkey. The short- and long-run impacts of terror attacks on tourism revenues ...Daha fazlası

Makale 2022 Tourism: An International Interdisciplinary Journal 9 Görüntülenme
Erişime Açık

Mobile Marketing: Current State and Future Research Directions

FOLLAD, Mirwais | AKPINAR, Ayhan | TİLTAY, Muhammet Ali

Bu çalışmanın amacı, mobil pazarlama literatürüne ayrıntılı bir genel bakış sağlamaktır. Bu amaç doğrultusunda, mobil pazarlama çalışmalarının mevcut durumunun geniş bir görüntüsü verilmekte ve yayınlanan mobil pazarlama makalelerinin sayısı, araştırmaların niteliği ve çalışma alanının nasıl büyüdüğüne dair bir anlayış gösterilmektedir. EBSCOhost, ABI / INFORM, IEEE Xplore, Scopus, ProQuest Central, Wiley Online Library, Emerald Library, JSTOR, Springer Link veri tabanları taranarak elde edilen mobil pazarlama ile ilgili 97 makale içerik analizine tabi tutulmuş ve değerlendirilmiştir. Araştırm ...Daha fazlası

Makale 2021 Pazarlama Teorisi ve Uygulamaları Dergisi 11 Görüntülenme
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