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Yayın Tarihi : 2024 ✕Koleksiyon : İktisadi, İdari ve S ... ✕

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Erişime Açık

Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements

DUMAN ALPTEKİN, Hazal | KÜÇÜN TOMRİS, Nihan | KURT, Merve | ÖZKARA, Behçet Yalın

This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. In the first phase of the research, 25 public service announcements published during the pandemic were subjected to a classical rhetorical analysis to emphasize the discourse strategy that they reflect. Rhetorical analysis revealed that 46.16% of the examined PSAs feature logical discourse (logos), 29.5% feature emotional discourse (pathos), and 22.2% feature moral discourse ( ...Daha fazlası

Makale 2024 International Review on Public and Nonprofit Marketing 21 Görüntülenme

Erişime Açık

Yapay Zekâ ve Makine Öğreniminin Sigorta Sektörüne Etkisi

ÖZÜDOĞRU, Haşim | SÖNMEZ, Said Sami

Yapay zekâ ve makine öğrenimi insan zekâsına benzer öğrenme yetenekleri kazandıran teknolojilerdir. Bu tür yenilikçi teknolojiler, sigorta sektörünün iş yapma şeklini radikal olarak değiştirmekle birlikte işlemlerin hızlı gerçekleştirilmesi, gelişmiş güvenlik uygulamaları ve her zaman erişilebilir olma yönleriyle yeni fırsatlar sunmaktadır. Bu teknolojilerin kullanımı, veri analizi, risk değerlendirmesi, poliçe fiyatlandırması, hasar tespiti ve müşteri ilişkileri gibi birçok alanı doğrudan etkilemektedir. Bu sayede sigorta şirketleri büyük miktardaki veriyi daha etkili bir şekilde analiz etme ...Daha fazlası

Makale 2024 Bankacılık ve Finansal Araştırmalar Dergisi 6 Görüntülenme

The impact of investor attention on green bond returns: How do market uncertainties and investment performances of clean energy and oil and gas markets affect the connectedness between investor attention and green bond?

UÇKUN ÖZKAN, Ayşegül

This paper empirically investigates the spillover between investor attention and green bond returns by utilizing the connectedness approach. We will examine the impact of uncertainty in the stock, bond, and energy markets, as well as the success of clean energy, oil, and gas investments, on the relationship between green bonds and investor attention. We find that there are positive but small spillovers between investor attention and green bond returns. Besides, the connectedness between investor attention and green bond market performance is stronger in the short run than in the long run. Furt ...Daha fazlası

Makale 2024 Asian Journal of Economic Modelling 0 Görüntülenme

Export performance: a comprehensive bibliometric overview

AKSOY, Beyza | AKPINAR, Ayhan | ÜNÜSAN, Çağatay

Purpose– This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas. Design/methodology/approach– A bibliometric overview of 1,463 papers from 1968 to 2021, including performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization. Findings– This study shows that EP research experienced spectacular growth, especi ...Daha fazlası

Makale 2024 Journal of Business & Industrial Marketing 0 Görüntülenme

Facial emotion recognition research in the hospitality and tourism industry: a thematic content analysis

KEMENT, Üzeyir | ÇAVUŞOĞLU, Muhittin | BAŞAR, Berkan | KÜÇÜN, Nihan Tomris

Purpose The purpose of this study is to conduct a thematic content analysis of facial emotion recognition (FER) research within the context of the hospitality and tourism industry. Through this analysis, the study aims to identify key themes, trends and implications of the utilization of FER technology in enhancing customer emotions and experiences within hospitality and tourism settings. Design/methodology/approach This is qualitative research that utilizes thematic content analysis. The research data were obtained from the Scopus database. A total of 45 articles (titles, abstracts and keywor ...Daha fazlası

Makale 2024 Worldwide Hospitality and Tourism Themes 1 Görüntülenme

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