The Impact Of Economic Crises On Consumer Behavior In Konya

GEDİK, Hasan | AFŞAR, Bilge

In 2008, the economic crisis that emerged in the United States has a global dimension, affecting the entire world. The crisis periods which is a war of survival for businesses, influence the owners and employees of businesses and consumers significantly. Varying income levels of consumers bring about changes in needs, priorities and purchasing behavior. To know the consumer behavior in the crisis environment allows companies to take the right decisions about their possible behaviors, preferences and expectations of the product. In this study, the effects of the 2008 economic crisis in 2015, ch ...Daha fazlası

Makale 2017 Turkısh Studıes 1 Görüntülenme