|dc.description.abstract||Owing to oppression of globalization and communication systems, the institutional publicity activities became
more important now than 10 years ago. For the time being, 193 universities stand/take place in Turkey. Universities as a
public institution, reserve more share to websites, social media and the other promotional formats. The aim of this research is
to clear up the factors which affect student’s preferences. In this research, 919Karatay University’s students are subjected to
a survey. According to results, web sites and the social media pages are the most preferred formats of publicity in general.
Students make their preferences regarding University selection considering score suitability, the quality of education and
closeness of their home.||en_US