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dc.contributor.authorBüyükdoğan, Birol
dc.contributor.authorGedik, Hasan
dc.date.accessioned2020-01-17T08:48:35Z
dc.date.available2020-01-17T08:48:35Z
dc.date.issued2015-11-07
dc.identifier.isbn978-93-85832-27-7
dc.identifier.urihttp://hdl.handle.net/20.500.12498/1647
dc.description.abstractOwing to oppression of globalization and communication systems, the institutional publicity activities became more important now than 10 years ago. For the time being, 193 universities stand/take place in Turkey. Universities as a public institution, reserve more share to websites, social media and the other promotional formats. The aim of this research is to clear up the factors which affect student’s preferences. In this research, 919Karatay University’s students are subjected to a survey. According to results, web sites and the social media pages are the most preferred formats of publicity in general. Students make their preferences regarding University selection considering score suitability, the quality of education and closeness of their home.en_US
dc.language.isoen_USen_US
dc.publisherThe IRES: 14th International Conference, Paris, Franceen_US
dc.subjectService Marketingen_US
dc.subjectUniversity Choicesen_US
dc.subjectInstutional Promotionen_US
dc.titleTHE IMPACT ON STUDENTS PREFERENCES OF PROMOTIONAL MEDIUMS OF UNIVERSITIES: THE SAMPLE OF KARATAY UNIVERSITY STUDENTSen_US
dc.typeConference Paperen_US


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