The Impact of Credit Card Use, Being a Market Maven and Materialism on Compulsive Buying
Torlak, Omer and Tiltay, Muhammet Ali
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Abstract
Being a market maven, materialism, compulsive buying and credit card use
have been separately studied in the consumer behaviors literature, no
study towards the impact of market maven, materialism and credit card
use on compulsive buying could be encountered as far as it could be
detected. The goal of this study is to reveal the impacts of credit card
use, being a market maven and materialism on compulsive buying.
According to results credit card use and being a market maven have a
positive impaact on compulsive buying. It is seen that in the context of
this sample, materialism has no significant impact on compulsive buying.... Show more Show less