The Using of Websites of the Universities for Prospectives Students for Purpose of Instutional Promotion

Abstract

The institutional promotional activities are more important nowadays because of the pressure of globalization and developing communication systems. The websites have more advantages than the newspaper, radio, television, magazine and billboards. As a public institution, universities devote a greater share to websites and social media for their promotions. In this research it was used the analysis method of websites. It is determined the websites of the 24 state universities and 12 foundation universities for the needs of prospective students in Turkey. Foundation universities had given more space than the state universities which is needed by prospective students. Also, the universities which was established before 2000’s had given more space for the needs of prospective students than the universities which was established after 2000’s.