Ritual as assemblage: feast of sacrifice experiences of Turkish consumers

TORLAK, Ömer | ÖZMEN, Müjdat | TİLTAY, Muhammet Ali | İŞLEK, Mahmut Sami | AY, Ufuk

Purpose The purpose of this paper is to theorize and empirically investigate the formation of consumer’s consumption ritual experiences and discourses associated with Feast of Sacrifice. Design/methodology/approach The authors have approached the data from assemblage theory perspective. By use of ethnographic participant observation and in-depth interviews, seven themes are uncovered and discussed: meaning of Qurban, preparation of the ritual, Qurban choice, meat, Qurban ritual, marketplace and framing of discourses. Findings This study provides a theoretical development in which it depicts th ...Daha fazlası