Uluslararası pazarlamada ikincil veriler kullanılarak hedef pazar seçimi ve bir model önerisi / Target market selection using by using secondary data in international marketing and a model suggestion

Abstract

The primary target of our developing country is to be able to catch up with the welfare level in all areas of the developed countries. The most important factor in catching up with the welfare level in developed countries is successful foreign trade which is balanced and continuous in the economy. When considering the share of developed countries from the world trade, the importance of foreign trade in development is clearly seen. And export that has many pozitife affects on the national economies is encouraged by all countries. The primary target of our country is to realize the 500 billion dollars of export target in 2023, which is the hundredth anniversary of our republic, for the successful completion of our development thrust. To realize this target, it is quite important for our country to create a stable export structure that grows with a competitive foreign trade every passing year by getting rid of external dependence in each area. For the business enterprises which are or will be exporting, it is required to determine the target market in the direction of goals and targets of business enterprise and reach the potential customers in this target market at the very beginning of exportation. Because the way of obtaining primary data is expensive and difficult in data collection in the market research in international trade, this resulted in rising of secondary data use to prominence that is inexpensive and easy in export market researches. The collection and analysis of the secondary data has been the main topic of our study to convert it into the business intelligence needed by our exporters. In this study, it has been attempted to create a model suggestion and a strategical road map for business enterprises that would like to export similar products in the sector.