The Role of NGO’s in City Marketing and Local Economic Development: The Case of Konya City

Abstract

City marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place in. It is used to change the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. Today, competition between cities exists at the regional, national and international level; and is an effect of globalization (Kotler, Haider, & Rein, 1993; Gordon, 1999; Smyth, 1994; Unusan & Sezgin, 2005; Dinnie, 2011)