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Yayın Tarihi : 2024 ✕Yayın Dili : en ✕
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Erişime Açık

Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements

DUMAN ALPTEKİN, Hazal | KÜÇÜN TOMRİS, Nihan | KURT, Merve | ÖZKARA, Behçet Yalın

This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. In the first phase of the research, 25 public service announcements published during the pandemic were subjected to a classical rhetorical analysis to emphasize the discourse strategy that they reflect. Rhetorical analysis revealed that 46.16% of the examined PSAs feature logical discourse (logos), 29.5% feature emotional discourse (pathos), and 22.2% feature moral discourse ( ...Daha fazlası

Makale 2024 International Review on Public and Nonprofit Marketing 21 Görüntülenme
Erişime Açık

Experiences of Child Marriage Among Women and Men in Turkey

AKÇAY, Sinan | YİĞİT, Rabia R. | BAY, Fatma

Every marriage before the age of 18, regardless of gender, is considered a human rights violation, a public health problem, and a social risk. The present qualitative study aims to understand and reveal the child marriage experiences of both women and men with respect to gender. Semi-structured interviews were conducted with ten male and ten female participants, aged between 29 and 64, who had child marriages and lived in different regions of Turkey. As a result of the thematic analysis, four main themes were derived: “unlived childhood”, “reflections on marriage”, “reflections on the relation ...Daha fazlası

Makale 2024 Journal of Child and Family Studies 6 Görüntülenme
Erişime Açık

Export Performance: A Comprehensive Bibliometric Overview

AKSOY, Beyza | AKPINAR, Ayhan | ÜNÜSAN, Çağatay

Abstract Purpose This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas. Design/methodology/approach A bibliometric overview of 1,463 papers from 1968 to 2021, including performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization. Findings This study shows that EP research experienced spectacular growth, ...Daha fazlası

Makale 2024 Journal of Business & Industrial Marketing 11 Görüntülenme
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