The Impact On Students Preferences Of Promotional Mediums Of Universities: The Sample Of Karatay University Students

Owing to oppression of globalization and communication systems, the institutional publicity activities became more important now than 10 years ago. For the time being, 193 universities stand/take place in Turkey. Universities as a public institution, reserve more share to websites, social media and the other promotional formats. The aim of this research is to clear up the factors which affect student’s preferences. In this research, 919Karatay University’s students are subjected to a survey. According to results, web sites and the social media pages are the most preferred formats of publicity in general. Students make their preferences regarding University selection considering score suitability, the quality of education and closeness of their home.

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18 Mayıs 2024 13:34
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Eser Adı
(dc.title)
The Impact On Students Preferences Of Promotional Mediums Of Universities: The Sample Of Karatay University Students
Yayın Türü
(dc.type)
Konferans Bildirisi
Yazar/lar
(dc.contributor.author)
BÜYÜKDOĞAN, Birol
Yazar/lar
(dc.contributor.author)
GEDİK, HASAN
Atıf Dizini
(dc.source.database)
Diğer
Konu Başlıkları
(dc.subject)
Service Marketing
Konu Başlıkları
(dc.subject)
University Choices
Konu Başlıkları
(dc.subject)
Instutional Promotion
Yayıncı
(dc.publisher)
The IRES: 14th International Conference, Paris, France
Yayın Tarihi
(dc.date.issued)
2015
Kayıt Giriş Tarihi
(dc.date.accessioned)
2020-01-17T08:48:35Z
Açık Erişim tarihi
(dc.date.available)
2020-01-17T08:48:35Z
ISBN
(dc.identifier.isbn)
978-93-85832-27-7
Özet
(dc.description.abstract)
Owing to oppression of globalization and communication systems, the institutional publicity activities became more important now than 10 years ago. For the time being, 193 universities stand/take place in Turkey. Universities as a public institution, reserve more share to websites, social media and the other promotional formats. The aim of this research is to clear up the factors which affect student’s preferences. In this research, 919Karatay University’s students are subjected to a survey. According to results, web sites and the social media pages are the most preferred formats of publicity in general. Students make their preferences regarding University selection considering score suitability, the quality of education and closeness of their home.
Yayın Dili
(dc.language.iso)
en
Tek Biçim Adres
(dc.identifier.uri)
http://hdl.handle.net/20.500.12498/1647
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