Quantitive Content Analysis Of Doctoral Dissertation Written In The Field Of Public Relations In Terms Of Contribution To The Field

BÜYÜKDOĞAN, Birol

Public relations activities are an important management element in both institutions and organizations and governments. Governments and institutions must consider to their public relations activities to maintain a positive reputation among their target audiences. The aim of this study is to analyze the contribution of doctorate theses on public relations in universities established in Turkey. Content analysis technique is used in the analysis of the data in the study. The study is limited to the theses made in the field of public relations between the years 2018-2022. Theses published between ...Daha fazlası