Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements

DUMAN ALPTEKİN, Hazal | KÜÇÜN TOMRİS, Nihan | KURT, Merve | ÖZKARA, Behçet Yalın

This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. In the first phase of the research, 25 public service announcements published during the pandemic were subjected to a classical rhetorical analysis to emphasize the discourse strategy that they reflect. Rhetorical analysis revealed that 46.16% of the examined PSAs feature logical discourse (logos), 29.5% feature emotional discourse (pathos), and 22.2% feature moral discourse ( ...Daha fazlası