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Konu Başlıkları : Service Marketing ✕İlgili Araştırmacılar : Birol Büyükdoğan ✕

Koleksiyon [3]

İlgili Araştırmacılar [4]

Ambargo Durumu [1]

Tam Metin [1]

Yayın Türü [2]

Yazar/lar [5]

Atıf Dizini [1]

Konu Başlıkları [6]

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Yayın Tarihi [2]

Yayın Dili [1]

Doç. Dr. Birol BüyükdoğanKTO KARATAY ÜNİVERSİTESİ/İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ/İLETİŞİM VE TASARIMI BÖLÜMÜ/İLETİŞİM VE TASARIMI PR. (TAM BURSLU)/

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The Impact On Students Preferences Of Promotional Mediums Of Universities: The Sample Of Karatay University Students

BÜYÜKDOĞAN, Birol | GEDİK, HASAN

Owing to oppression of globalization and communication systems, the institutional publicity activities became more important now than 10 years ago. For the time being, 193 universities stand/take place in Turkey. Universities as a public institution, reserve more share to websites, social media and the other promotional formats. The aim of this research is to clear up the factors which affect student’s preferences. In this research, 919Karatay University’s students are subjected to a survey. According to results, web sites and the social media pages are the most preferred formats of publicity ...Daha fazlası

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Erişime Açık

The Impact Of Service Quality And Public Relation On Patient Satisfaction In Hospitals

BÜYÜKDOĞAN, Birol | GEDİK, Hasan | DERELİ, Yüksel | TANYELİ, Ömer

Service quality and customer satisfaction is a subject of public relation and marketing communication. This research was made in order to evaluate the level of satisfaction of patients who receive treatment at Cardiovascular Surgery Service of Konya Meram Medical Faculty Hospital, regarding the services provided in the hospital, and increase quality of the services provided. As a cross-sectional research, it was made with questionnaire technique between April 2014 and October 2015, including 298 patients who received inpatient treatment and were discharged from the hospital. 51% of the partici ...Daha fazlası

Makale 2017 Elektronik Sosyal Bilimler Dergisi 3 Görüntülenme