Using internet: A mechanism to develop market share

MOSTAVAFI SHIRAZI, Seyedeh Fatemeh

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development. This chapter presents the subject area of the ...Daha fazlası

Kitap Bölümü 2017 IGI Global 3 Görüntülenme

Erişime Açık

Using Internet: A Mechanism to Develop Market Share

MOSTAVAFI SHIRAZI, Seyedeh Fatemeh

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development. Introduction Using the Internet as an interna ...Daha fazlası

Makale 2017 IGI GLOBAL 2 Görüntülenme