Corporate identity occupies a very important place in ensuring corporate image and corporate reputation. Corporate identity is a concept about how companies see themselves. This concept can be mentioned in both the physics field and the digital field. Corporate identity is mostly examined under the heading of corporate design, corporate culture, corporate behavior, corporate communication, and corporate structure. With the digital transformation in the world, corporate identity has been moved to corporate websites and social media and has provided great advantages in terms of corporate image. The purpose of this study is to evaluate how metropolitan municipalities reflect their corporate identity on Instagram. The sample of the study is Istanbul, Bursa and Manisa Metropolitan Municipalities, which were elected from political parties with groups in the Grand National Assembly of Turkey and are still in office. In the study, the Instagram accounts of municipalities are analyzed according to sub-elements of corporate identity. These elements are corporate design, corporate communication, corporate culture, and corporate behavior. The study was conducted between 1-31 January 2021. The study is a qualitative study, and content analysis was used as the data analysis technique. At the end of the study, it was found that the municipalities mostly shared about the corporate communication dimension. While one municipality shared more videos, two municipalities shared more photos. It has been observed that the basic values and policies of the municipalities include expressions towards globalization and target audiences who are becoming conscious.
Eser Adı (dc.title) | Corporate Identity Studies In Metropolitan Municipalities: An Analysis In Instagram |
Yayın Türü (dc.type) | Konferans Bildirisi |
Yazar/lar (dc.contributor.author) | BÜYÜKDOĞAN, Birol |
Atıf Dizini (dc.source.database) | Diğer |
Konu Başlıkları (dc.subject) | Corporate Identity |
Konu Başlıkları (dc.subject) | Social Media |
Konu Başlıkları (dc.subject) | |
Yayın Tarihi (dc.date.issued) | 2021 |
Kayıt Giriş Tarihi (dc.date.accessioned) | 2022-04-12T08:18:40Z |
Açık Erişim tarihi (dc.date.available) | 2022-04-12T08:18:40Z |
Açıklama (dc.description) | Corporate Reputation |
ISBN (dc.identifier.isbn) | 978-605-70611-8-8 |
Özet (dc.description.abstract) | Corporate identity occupies a very important place in ensuring corporate image and corporate reputation. Corporate identity is a concept about how companies see themselves. This concept can be mentioned in both the physics field and the digital field. Corporate identity is mostly examined under the heading of corporate design, corporate culture, corporate behavior, corporate communication, and corporate structure. With the digital transformation in the world, corporate identity has been moved to corporate websites and social media and has provided great advantages in terms of corporate image. The purpose of this study is to evaluate how metropolitan municipalities reflect their corporate identity on Instagram. The sample of the study is Istanbul, Bursa and Manisa Metropolitan Municipalities, which were elected from political parties with groups in the Grand National Assembly of Turkey and are still in office. In the study, the Instagram accounts of municipalities are analyzed according to sub-elements of corporate identity. These elements are corporate design, corporate communication, corporate culture, and corporate behavior. The study was conducted between 1-31 January 2021. The study is a qualitative study, and content analysis was used as the data analysis technique. At the end of the study, it was found that the municipalities mostly shared about the corporate communication dimension. While one municipality shared more videos, two municipalities shared more photos. It has been observed that the basic values and policies of the municipalities include expressions towards globalization and target audiences who are becoming conscious. |
Yayın Dili (dc.language.iso) | en |
Tek Biçim Adres (dc.identifier.uri) | http://hdl.handle.net/20.500.12498/5414 |