City marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place in. It is used to change the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. Today, competition between cities exists at the regional, national and international level; and is an effect of globalization (Kotler, Haider, & Rein, 1993; Gordon, 1999; Smyth, 1994; Unusan & Sezgin, 2005; Dinnie, 2011)
Eser Adı (dc.title) | The Role of NGO’s in City Marketing and Local Economic Development: The Case of Konya City |
Yayın Türü (dc.type) | Konferans Bildirisi |
Yazar/lar (dc.contributor.author) | ÜNÜSAN, Çağatay |
Atıf Dizini (dc.source.database) | Diğer |
Yayıncı (dc.publisher) | 4th Interdisciplinary Tourism Research Conference |
Yayın Tarihi (dc.date.issued) | 2016 |
Kayıt Giriş Tarihi (dc.date.accessioned) | 2019-07-09T08:50:44Z |
Açık Erişim tarihi (dc.date.available) | 2019-07-09T08:50:44Z |
Özet (dc.description.abstract) | City marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place in. It is used to change the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. Today, competition between cities exists at the regional, national and international level; and is an effect of globalization (Kotler, Haider, & Rein, 1993; Gordon, 1999; Smyth, 1994; Unusan & Sezgin, 2005; Dinnie, 2011) |
Yayın Dili (dc.language.iso) | en |
Tek Biçim Adres (dc.identifier.uri) | https://hdl.handle.net/20.500.12498/791 |